We speak with Jon about the wider Lift Brands portfolio and really dig down into what makes a boutique brand appealing in the increasingly competitive workout space.
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For Lift Brands, the trick is evolution. The pandemic hasn’t suddenly transformed its concepts like Snap Fitness and 9Round into entirely new endeavors – instead, it has allowed them to naturally evolve and incorporate the likes of wearables and digital experiences into operations.
On this episode, we speak with Cottam about the wider Lift Brands portfolio, and really dig down into what makes a boutique brand like 9Round appealing in the increasingly competitive workout space. We also touch on the “elitist” feel that boutique concepts can sometimes possess, and how Lift Brands is doing everything it can to make fitness as welcoming as possible.
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