The modernized look is intended to create a new experience for customers.
Edible is introducing a new store design nationwide, which focuses on a bright and contemporary look to modernize its locations for consumers across the U.S.
The new store design is built on efficiency, as shown by the presence of its grab-and-go items that can be purchased both in-store and through delivery.
The first new store is located in Fullerton, California, with more locations coming across the next few months. 15 locations in total are in the process of new store development, and Edible plans to incorporate this updated design into further existing locations.
“At Edible, we always strive to create a memorable experience for our guests,” said Patricia Perry, vice president of franchise development. “Our new design helps accomplish just that by providing a visual understanding for how our products are created and just how much care is put into the production of each item. We could not have been more thrilled by the reaction from our franchisees with this new model.”