Dentons Europe has launched a franchise advisory service that will combine both legal and business advice alongside consulting services in one offering. The new offering builds on Dentons’ strength as a leading global legal adviser in franchise law, which represents more than 400 franchise systems in over 80 countries worldwide.
The new franchise advisory business will be headed up by Babette Märzheuser-Wood as the managing director. She leads Dentons’ Franchise group, where she has gained transactional experience in more than 100 countries. She advises on franchise, distribution, agency and concession agreements and IP-driven joint ventures. She also advises clients on the strategic use of licensing strategies, using both traditional and innovative structures for international expansion.
“It can be difficult identifying advisors who truly understand the international franchise business model, and many of our clients have come to us asking if we can help them not just with legal advice, but with wider consulting advice to help them develop and execute their franchise strategy,” said Märzheuser-Wood.
“Dentons franchise advisory fills this gap in the market, leveraging the wealth of market data and insights, which our team has accumulated while working with many of the world’s leading franchisers.”
The new business will draw on advice from top-class franchising professionals in key markets such as the U.S., Canada, U.K., Germany, France, Australia and South Africa.
“The launch of our Franchise Advisory offering is part of our strategy to provide clients with comprehensive solutions in and beyond the law,” said Tomasz Dąbrowski, CEO of Dentons Europe.
