“We are pleased to push forward with our international expansion plans and believe working with the Masbi Group team, will create the perfect opportunity to successfully build and grow our portfolio across the GCC.” said Arun Barnes, COO and SVP of international, Chuck E. Cheese.
“This effort adds to our presence across other areas of the Middle East and we’re looking forward to bringing joy and lifelong memories to more guests, which is a privilege that we pride ourselves on.”
Chuck E. Cheese will work with the local operator, the Masbi group, a family-operated business that has worked across the Middle East in various industries. The Masbi group also plans to open Chuck E. Cheese locations in Kuwait and Oman.
“We are proud to partner with the world’s most recognized brand in family entertainment in Bahrain. We couldn’t be more excited to open our doors here in Bahrain’s Seef Mall” said Ahmed AlSubaie, Bahrain franchise owner.
“Partnering with CEC Entertainment has been a great experience. Thanks to our traditional business operated in a non-family entertainment center-based environment, and the turnkey support, provided by CEC Entertainment’s International franchise support team, has made this an easy business to setup.
“The country of Bahrain consists of just over 1.5 million people of which nearly half are expatriates. Chuck E. Cheese offers a unique local experience for all to enjoy through food, games, and world-renowned entertainment.
“Our time-based play offering will provide a first-of-its-kind value proposition, to consumers in Bahrain. This is a huge differentiator from other arcades, that are a lot more expensive.”