Choice Hotels EMEA and RIMC Group open new hotel in Austria | Global Franchise
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Monday 6th February, 2023

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Choice Hotels EMEA and RIMC Group open new hotel in Austria

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Choice Hotels EMEA and RIMC Group open new hotel in Austria

The two groups have previously worked together successfully and are now entering into a new 20-year franchise agreement

The Quality Hotel Vienna is located in Schönbrunner, in the immediate vicinity of the popular Schönbrunn Palace. Centrally situated in Austria’s capital, the 118-room property is currently being upgraded to the recently refreshed Quality brand standards of Choice Hotels EMEA.

Jonathan Mills, CEO of Choice Hotels, said: “We are pleased to be breaking new ground with this strategic collaboration with the RIMC Hotels and Resorts Group. 

“This is our first hotel in Austria and with it, we are showing EMEA is an important growth market for us, despite the challenging times for the hospitality industry. Guests will benefit most from our cooperation and can look forward to a Quality Hotel in Vienna that meets the latest Quality Hotel requirements and standards.” 

The PKF hospitality group acted in an advisory capacity and found RIMC Hotels and Resorts Group to be the new operator for the former Austria Trend Hotel Zoo in Vienna.

Stefan Catic, head of operator search at PKF Hospitality Group, said: “We are very pleased to have successfully completed our search for an operator. Visitors to Vienna can look forward to a quality hotel that the RIMC Hotels & Resorts Group and Choice Hotels EMEA will successfully position to the market together.”

The new agreement and its strategic location underpin the expansion course of Choice Hotels EMEA and the hotel operator RIMC.

Choice Hotels EMEA is actively looking for new properties, both old and new, in the mid-scale hotel segment for its further expansion in the market.

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