China’s premier sports brand, Li-Ning, has announced that its extensive collection of racket sport equipment, shoes and apparel is now available in Canada via its standalone retail showrooms in Ottawa and the Great Toronto Area.
Prior to this retail showroom expansion, Li-Ning sports products were available online and through a limited network of specialty dealers throughout Canada via a distribution and licensing agreement with official partner and distributor, LN Distribution Inc.
Now, athletes, clubs and tournament organizers can visit Li-Ning showrooms in Burlington, Ontario near Toronto and inside Ottawa’s RA Centre.
Len Carter, president of LN Distribution Inc said: “We’ve been working with the Li-Ning headquarters in Beijing, China for about eight years and it has been an extremely positive experience. Li-Ning is a leader as a company and brand because the people are progressive and easy to work with and in the wake of global political divergences – we are merging cultures and countries through the cooperation of sport.”
According to the Asia Pacific Foundation of Canada, approximately 50 per cent of Canada’s world immigration has come from Asia since the turn of the millennium, with the majority coming from China. In China, Li-Ning is the official brand of many Olympic teams and athletes making the Li-Ning brand a household name for many new Canadians.
Carter also said that he expects every major city in Canada to soon have Li-Ning showrooms. A national corporate store and franchise offering are currently in the works.