The restaurant brand has selected San Diego as its target market alongside Orange County, and is pushing for further locations in Arizona, California and Texas.
Checkers Drive-In Restaurants, the parent company of Checkers & Rally’s has announced the signing of 15 store development agreements in the Orange County Area. Checkers still seeks more franchisee partners in its target market of San Diego and across California, Arizona and Texas.
The brand benefits from years of drive-thru experience, a feature many fast-food brands have only recently begun to adopt as a consequence of the global pandemic. Checkers even offers an e-commerce lane for delivery drivers and guests who pre-ordered their meals.
“We look forward to strengthening our presence in California as we continue to see growing demand across the country for our drive-thru and delivery-focused restaurants that serve up craveable menu items from a small real estate footprint, and we welcome our newest franchise partner in Orange County to the Checkers & Rally’s family,” said Kristen McDonald, vice president of development at Checkers & Rally’s.
“With a focus on our franchisees and their success, we work closely with every partner to help them deliver the iconic Checkers & Rally’s experience to the communities they serve. The benefits we offer franchisees are unparalleled, and we’re eager to share our success with the right partners in the San Diego area, Texas and Arizona where we see immense opportunity.”
Checkers & Rally’s franchisees will need a dedicated real estate manager, field marketing manager, construction manager and a franchise business consultant alongside a comprehensive training program and delivery support.
“There is room for development, and the market is currently underserved, which gives you a lot of room to open new stores and do well,” said Wahid Karas, a Checkers & Rally’s franchisee who operates six locations in Las Vegas and Los Angeles and has three more currently under development.
“The brand’s smaller store footprint, modern new building design, emphasis on technology implementation and drive-thru format all lend to a great business opportunity for franchisees.”