Beyond Juicery + Eatery has announced the signing of a multi-unit franchise agreement to bring two locations to Naples, Florida. The brand has continued to grow and attract entrepreneurs, and Steve LaFontaine is the most recent to sign with the brand, and will open its first location in Naples.
He was drawn to the brand by its very committed fan base, multidimensional menu and well-established business model. LaFontaine has spent over 30 years on Wall Street and is now ready to take on the challenge of franchise ownership with Beyond Juicery + Eatery.
“Through decades of experience, I’m very familiar with the operational and brand support needed to make a business successful—and it was clear from the start Beyond Juicery + Eatery had that and more,” said LaFontaine.
“Behind every growing brand is a passionate founder. Mijo was one that stuck out among the rest, as his continued involvement with franchisees and dedication to reinforcing the values established during Beyond’s inception, drove the brand towards impressive new heights.
“It’s clear Beyond is on the heels of an explosive growth era and we’re thrilled to be a part of it. The brand’s fresh, healthy products and sleek restaurant design will no doubt be the perfect addition to the Naples restaurant scene.”
The brand offers a variety of made-to-order juices, smoothies, wraps, sorbet bowls and salads, all made with fresh ingredients. The health-focused fast-casual now has over 40 locations open across the U.S. and is on the hunt for more franchisees.
“This momentous signed agreement to expand our brand beyond the Midwest is such an exciting milestone,” said Mijo Alanis, co-founder of Beyond Juicery + Eatery.
“Beyond has become a healthy staple in each community our restaurants serve and I’m confident the same will be true as we open our Florida locations. Steve and John have impressive backgrounds and their commitment to help strategically grow our concept makes them the perfect franchisees to lead the charge for our expansion into the Southeast.
“With the entire state of Florida being a prime growth market for Beyond, these first two Naples locations will be the catalyst for our continued development.”