IMAGE: Ben & Florentine
Canadian brunch favorite Ben & Florentine has announced that it’s heading south, and has detailed franchising opportunities in the U.S. that will bring its fan-favorite, all-day breakfast options to a hungry new market.
Founded in 2008 and now occupying over 55 locations throughout Canada, Ben & Florentine couldn’t have chosen to enter the States at a better time: reports predict that the breakfast segment of the $798bn restaurant industry will grow five per cent through the end of 2019, and businesses catering to this ravenous demand for sweet morning treats will thrive.
Highlights of the opportunity for budding franchisors include a bi-yearly changing menu to appeal to developing tastes and trends, as well as a modern approach to the work/life balance; the restaurant closes by 3pm every day, in order to allow franchisees and employees to spend quality time with friends and family. Families and community are key areas for the brand, and restaurant regulars highlight the recurring appeal of the Ben & Florentine model.
“As an owner, I’m proud of being part of this journey,” says Ali Chaudhry, current franchisee. “The company has come a long way and the future is bright. It’s only uphill from here.”
Initially, Ben & Florentine is targeting big markets along the east coast, with a keen focus to develop in states such as Florida.
At a glance:
Number of units: 55
Looking to expand: Throughout the U.S., primarily the east coast
Franchise fee: $35,000
Investment cost: $646,650 – $846,800