PIZZA PRESS: Build Your Own Successful Franchise | Global Franchise
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PIZZA PRESS: Build Your Own Successful Franchise

Case Study

PIZZA PRESS: Build Your Own Successful Franchise

The Pizza Press takes a bite out of the fast-casual restaurant industry with hot franchise opportunities

The Pizza Press takes a bite out of the fast-casual restaurant industry with hot franchise opportunities

Taking a bite out of the $43 billion industry, The Pizza Press aims to control a larger slice of the market and build on its current store footprint – achieving 100-units awarded by 2018. The fast-casual, build-your-own pizza restaurant has carved out a niche in the popular build-your-own space, offering fresh, local ingredients in a restaurant that quickly serves up a unique customer experience. With eyes set on aggressive national and international development, the brand is offering prospects exciting opportunities to be part of the company’s growth.

Already with 17 locations open in southern California, Texas, and Florida, the franchise plans to open an additional 30 restaurants in early 2018. The company is also on the cusp of awarding its 100 unit– doubling its number of locations in a year and a half.

Most recently, the brand has signed an eight-unit deal in Sacramento, a five-unit deal in North Carolina, a two-unit deal in Hawaii, and a five-unit deal in Colorado. The Pizza Press has also already begun international development, with a location open in China and plans to open locations in Mexico and Canada in the next fiscal year.

“We have built a sound infrastructure designed for success and continue to attract well-suited franchise partners who are dedicated to growing our brand and breaking into new markets,” said Dara Maleki, CEO and founder of The Pizza Press. “The potential to infiltrate the category with our unique and cohesive concept is enormous. Our success is due to our superior product, unique ambience and exceptional customer experience.”

Unique concept

The Pizza Press is a unique concept dedicated to elevating the build-your-own pizza model to an experiential level, by creating an immersive 1920s Americana newspaper theme in which great food, craft beer, ambience, and service are combined. Inspired by the mechanized dough press, The Pizza Press harkens back to an industrialized era when newspapers were the foundation of the community.

Editors help guests create their own custom pizzas or select one of the signature pizzas named after major newspapers such as The Times, The Tribune, The Chronicle, and others. Build-your-own and deliciously prepared salads, gluten-free dough, and vegan cheese topping options are also available. The pizzas are published in just under four minutes and can be paired delectably with typically more than 24 craft beers on tap, which change regularly and regionally.

The brand has put an extreme focus on maintaining local relevance in new regions. Each location offers locally brewed beers, specialized design elements, and fundraisers to provide community support – all proving to be attractive features to consumers and prospective owners alike.

The franchise is offering prospects opportunities to expand in all parts of the world, developing in metropolitan markets, college towns, suburban regions, and with non-traditional locations. By 2020, the brand projects to have 300 franchise locations awarded.

AT A GLANCE

Name of franchise: The Pizza Press
Established: 2012
Number of franchised outlets: 15 franchisees, 2 corporate locations, 94 units sold.
Location of units: California, Texas, Florida
Investment range: $455,350 to $791,500
Minimum required capital: $300,000
URL:
www.thepizzapress.com
Contact: cbremer@franchisedynamics.net, 844.847.7377

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