Are you a successful U.K. company looking for a way to expand your business right across the country, and even overseas?
Are you an established brand looking to build your own franchising infrastructure internationally?
Or are you a new or existing franchisor who is ready to take their systems, marketing, and recruitment to the next level?
If so, this article is for you! While the concept of franchising has been around for a long time, the 80s and 90s began to see a significant change towards a more progressive form of business relationships between franchisors and franchisees which could maximise the growth potential for both parties. The Franchising Centre was founded in 1997 to help shape the evolutionary future of franchising by becoming the first choice in ethical and professional advice to both prospective and practising franchisors and franchisees.
Our goal has always been to continue to foster a culture of collaboration and engagement between franchisors, franchisees, and their customers which has proven to be a highly successful formula for any number of top brands. Our huge range of services is designed to help business owners, and potential franchise owners, to tap into the high-level franchising expertise you need to take the next step on the franchising journey.
Franchising a business
Franchising is undoubtedly an incredibly attractive option for any business which is looking to expand. It is one of the best ways to create rapid, profitable growth, but unlocking the true potential of franchising requires careful planning and strategy. While many businesses certainly can franchise, the real question is, should they? And how do you do it right?
Many of our consultants have been both franchisees and franchisors themselves, so they have the experience to truly understand all the nuances involved in moving to the next stage of your business’ growth. There’s a wealth of information and advice already out there but, with our track record of helping nearly 800 different companies from all around the world, we can help you cut to what is most important.
With in-depth explorations of every aspect of your business, from financial forecasts and brand management to market analysis and viability studies, we can help you create a comprehensive franchise development plan and road map for the future.
Once you have established a solid system for franchising your brand, and have a tried and tested formula for recruitment, training, and launch, the sky really is the limit!
Franchisee recruitment
Once you have your groundwork in place, franchising can begin to feel very much like a numbers game, but that’s only scratching the surface. Whether you’re looking for those all-important first adopters, or to spur a new wave of recruitment, our specialist advice and help is designed to ensure you can expand in a manageable and scalable fashion.
After all, your ongoing success does not mean recruiting just any franchisees in a “the-more-the-merrier” approach – it’s about recruiting the right franchisees. Our recruitment systems are as much about targeting people with the right skillsets, motivation, and attitude as it is about simply getting your opportunity noticed.
By using advanced CRM and tracking techniques, we can help you test a variety of recruitment methods and rapidly understand exactly what works and what doesn’t. We can create a bespoke recruitment process which exactly matches the needs of your growing franchise, as well as using a combination of tried and tested systems perfected over our 25-year history.
Franchise support and mentoring
Whatever stage of development your franchise is at, there can be a great number of challenges you need to overcome to fulfil its true potential. As you grow, these can easily slow down your progress and pull your focus away from other important projects, which is where our mentor and support service comes in.
With so many experienced consultants on our team, we are able to match you with an expert who has the relevant experience of your industry, as well as your own particular franchising model. By providing a range of individually tailored services and solutions, such as marketing, brand development, sales, CRM, and managing and monitoring franchise performance, we are able to enhance your offering at every level.
Expanding internationally
Once your framework is in place and you have tested your systems in the U.K., we can continue to support you by providing a template for expansion overseas. Our extensive experience of working with a huge variety of international brands means we have a unique insight into how cross border franchising can work for you.
Our key relationships with local experts and consultants right across the globe also allow us to help you understand the different cultures, government infrastructures, and general attitudes towards franchising in other countries, and so greatly streamline any plans you have for international expansion.
By understanding how franchising works in the U.K. and around the world, and how these different international systems interact with each other, we are perfectly placed to help you achieve your dreams of going global.
For brands coming into the U.K. for the first time, we can extend our key services to any organization, at any stage of franchise development, anywhere in the world.
The power of franchising – Being in business for yourself, but not by yourself
At The Franchising Centre, we believe that those who accompany you on your business journey are just as vital to its success as you are. We take great pride in retaining clients year after year and guiding their growth and development, as well as helping them empower thousands of franchisees to achieve their personal and professional goals.
Wherever you might be on the road to franchising – taking your first step, or just planning your next one – our expert team has the skills and experience to guide you at every stage of your journey.
At a Glance The Franchising Centre
Established: 1997
Total number of clients: 750+
Number of consultants: 20+
Contact: info@thefranchisingcentre.uk thefranchisingcentre.com
