Usually known for its seafood restaurants, F&B operator No Signboard Holdings has signed an exclusive master franchise deal to sell Korean-style fried chicken in Singapore and Malaysia.
The agreement with Haimarrow Food Service Co and HFS Global will allow No Signboard to open locations under the South Korea-based Mom’s Touch Chicken and Burger brand. The operator intends to open the first outlet in Malaysia in 2019.
Executive chairman and chief executive officer Sam Lim said, “Given our strong foundations and extensive network in the food and beverage sector in Singapore, we are very grateful that Haimarrow has entrusted us with the agreement to expand Mom’s Touch in Singapore and Malaysia through sub-franchisees.”
