Crunch Franchise has announced the opening of a $5m, 46,000-square-foot fitness facility located on New Haven Road in West Melbourne, Florida.
Crunch West Melbourne is owned by veteran fitness industry operators Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson. As an ownership team, they have more than 100 years of experience in the fitness industry and have built more than 120 clubs.
Crunch West Melbourne will offer cardio and strength training equipment, half-hour circuit training, personal training, a functional training area with indoor turf, a dedicated group fitness studio, a cycling studio, high-intensity training classes, hot yoga studio, saunas, tanning beds, and more.
The franchise is reserving memberships at rates that begin at $9.95 per month, as well as launching an offer for the first 500 members to join for $1 and get their first month free, a free t-shirt, discounts on small group and personal training and more.
“We are tremendously excited to share the Crunch experience with the residents of Melbourne and the surrounding community,” said Julien. “This will be a great addition to our Orlando-area clubs in Lake Nona, Casselberry, East Colonial, and Belle Isle, and we can’t wait to show how much value we offer. Our aim is to be convenient to our members at home and work everywhere throughout Central Florida, and this location will help us achieve that objective.”
Headquartered in New York City, Crunch Fitness serves over 1,500,000 members with over 325 gyms worldwide in 30 states, Puerto Rico, Canada, Spain and Australia, and will soon be open in Portugal and Costa Rica.
Crunch is rapidly expanding across the U.S. and around the globe. We recently caught up with Ben Midgley, CEO of Crunch Fitness, about the brand’s expansion plans.
IMAGE: Crunch Fitness