IMAGE: Chuck Wagner
The States’ leading operator of Japanese sushi restaurants has set its sights on promising, untapped markets.
Benihana Inc. is an American food and beverage staple, with over 100 restaurants operating under the brands Benihana, Haru Sushi, Ra Sushi, and Samurai. The shrewd franchisor recently announced plans to continue its national and international development, through a multi-faceted approach.
Not only will Benihana continue to add to its domestic portfolio, but it has also identified several markets throughout the Caribbean, Central America, and South America, that the brand will penetrate with its iconic teppanyaki experience.
“With strong momentum across our brands, we are committed to executing on our strategic plan, which will broaden our reach and unlock significant opportunities for continued growth,” said Tom Baldwin, CEO and president of Benihana. “To further support our franchise development initiatives, we will be working with Lynette McKee – an industry expert with over 30 years of experience in franchising – to identify franchise partners in targeted international markets and leading U.S. cities.”
Lynette McKee founded McKeeCo Services in 2012, and has since been providing brands with strategic evaluations and market development growth plans to help achieve their franchising goals.
“We are dedicated to our guests and by welcoming well-qualified franchisees who share our commitment to excellence into the Benihana family,” continued Baldwin, “we will be even better positioned to continue providing our guests with the outstanding food and service that they have come to know and love!”
Benihana’s consistent quality has led the brand to have over 80 per cent brand recognition nationwide. It has also sparked partnerships including Benihana frozen food products with KraftHeinz, and has allowed the franchisor to open locations in several sports and entertainment venues.