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Austalian chain Roll’d Vietnamese to debut in U.S.

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Austalian chain Roll’d Vietnamese to debut in U.S.

The fresh, fast-food chain is looking to enter the U.S. by way of Utah

Roll’d Vietnamese, the popular Australian fast-food chain has announced its intentions to open a restaurant in Utah in May 2022. The brand has further planned to expand into Canada, the U.K., France, Japan and New Zealand.  

Roll’d has fared well during the pandemic and since it started, has managed to open 20 locations, with a further 10 expected to open by the end of the year in Australia. The brand celebrated its 100th location with a full, store-sized concession in the Moonee Ponds store at Coles, an Australian supermarket. 

Roll’d offer a number of models to its potential franchisees, they aren’t limited to simple brick and mortar stores. They can choose from: traditional retail storefronts, including kiosks in food precincts, high-street stores, concessions within supermarkets and the Roll’d Runner (Roll’d food truck). 

“When COVID hit, Roll’d’s executive team were unanimous that we would work hard to really support our team and minimize job loss during this time. We used innovation across multiple channels to bring healthy Vietnamese food to more Australians,” said Bao Hoang, Roll’d Vietnamese founder and CEO. 

“Our strategy has paid off and through 2020 and 2021 Roll’d has expanded with over 20 new store openings, new catering options and the launch of our FMCG product range into Coles, Australia’s leading supermarket. We will continue to develop the innovations we launched throughout the pandemic to further grow the company, and push for our aim to take the full Roll’d experience to the world.”  

The brand has also developed a range of FMCG grab-and-go products that is available throughout Australia. 

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