OXI FRESH: Enjoy Wall-to-Wall Success | Global Franchise
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OXI FRESH: Enjoy Wall-to-Wall Success

Case Study

OXI FRESH: Enjoy Wall-to-Wall Success


Oxi Fresh carpet cleaning seeks master franchisees to steer international growth

“Oxi Fresh isn’t just about cleaning carpets, it’s about being an entrepreneur. It’s about changing how people think about this multi-billion dollar industry. Customers don’t have to deal with soaked carpets and shady technicians, and business owners don’t have to get buried in paperwork and phone calls. Oxi Fresh has revolutionized carpet cleaning and brought it into the modern era. Now, we need entrepreneurs to help us bring it to everyone around the world.” Jonathan Barnett, President and CEO, Oxi Fresh

Since 2006, Oxi Fresh Carpet Cleaning has become one of the fastest-growing carpet cleaning franchises in North America, expanding to more than 320 locations throughout the United States and Canada. The company has won numerous awards, been recognized frequently in the media, and has become one of the top cleaning companies in the franchise space.

Jonathan Barnett, the company’s founder and CEO, says that he takes pride in the company’s success, but that he’s also looking to do more. “When I started this carpet cleaning franchise as a young man, I couldn’t have imagined the growth it would undergo or the impact it would have on others. Now that we’ve achieved all this, that just serves as a solid foundation on which we can continue to build the brand.”

Among the company’s achievements is its low-moisture, environmentally-friendly cleaning system. Through its focus on efficient practices, the company has reduced traditional dry times from 24 hours to just one hour, while still providing what can only be considered world-class results. Currently, the brand has over 106,000 reviews on their website, averaging at 4.6 out of 5 stars.

Oxi Fresh is also known for its advanced business systems that provide high levels of support for franchisees in terms of marketing and operations. Oxi Fresh offers online, video-driven universities, turnkey marketing programs, automated advertising tools, and a Scheduling Center that manages all incoming calls.

“Oxi Fresh can offer customers everywhere so much, so we just need to find the entrepreneurs who can bring green carpet cleaning to their respective countries,” Mr Barnett said. “I’m incredibly excited about meeting those businessmen and women, because through them we can show the world what Oxi Fresh can do.”

The international growth will be steered by master franchisees who will work hand-in-hand with Oxi Fresh’s committed management team to fully understand the company’s revolutionary cleaning system and powerful suite of business tools. Upon completing a multi-week training program at Oxi Fresh’s headquarters in Denver, Colorado, the master franchisees will also receive ongoing support.

“Of course, we only want to award these master franchise opportunities to talented, experienced entrepreneurs,” said Kris Antolak, the company’s vice president. “After all, we want to maintain the strength of our brand as we expand.”

Oxi Fresh is currently looking for master franchisees who have:

Significant experience in franchising & master franchising/area development with other brands
Significant cleaning industry or related industry experience
Significant management experience, ideally in both multi-unit and corporate settings
Necessary net worth (determined by Oxi Fresh)
Commitment to the brand and drive to expand

The best carpet cleaner for the top entrepreneurs

“I’ll admit that we make a lot of claims at Oxi Fresh – that we’re green, convenient, great for entrepreneurs, and even that we’re the best carpet cleaning company out there,” said Barnett. “The thing is, we can back up those claims.”

According to the company, there are three core things that set Oxi Fresh apart when it comes to providing customers the results they want:

Green and Safe for Families

Oxi Fresh products are carefully designed to maximize both effectiveness and eco-friendliness. One product even has the EPA’s coveted Safer Choice label. What’s more, where other cleaners use 40-60 gallons of water to clean a home, Oxi Fresh only needs two gallons. That 95% reduction has helped save over 30 million gallons of water.

Oxygen-Powered Cleanings

Through a combination of an encapsulator and oxygenated booster, Oxi Fresh’s products rapidly break down and capture dirt and oils. The company’s pile-lifting cleaning machine then extracts this debris, rescuing carpets from years of embedded grime.

Fast Dry Times

With old-fashioned steam cleaning, carpets can take anywhere from 12 to 24 hours to dry. Oxi Fresh’s best carpet cleaners only need about two gallons of water to get a carpet looking and feeling fresh, which reduces dry times to just one hour.

Beyond results for consumers, Oxi Fresh also offers three important features for its entrepreneurs

Cleaning System

Oxi Fresh isn’t just a carpet cleaner. The company offers a range of services that include upholstery cleaning, tile and grout cleaning, sand-less wood floor cleaning, and the Total Odor Control Program. Additionally, the company offers all of its services for commercial clients.

Marketing Support

The company provides its franchisees a wide range of turnkey marketing solutions in a single platform. Included in this suite is an email marketing program, text message marketing tools, an online print store, detailed marketing reports, and more.

Operations Support

Franchisees in the Oxi Fresh system are provided with numerous support tools for their business. The company provides training programs, profitability coaches, the Scheduling Center, and much more.

“Oxi Fresh is not content to use old methods that have failed to get the necessary results for years. Jonathan Barnett figured, if the solution is not out there, then he needed to develop it. And he did just that, and that’s why Oxi Fresh is the frontrunner in the evolution of the carpet cleaning industry,” said Oxi Fresh franchisee Jesse Keyser who, along with his brother, Charles, operates nearly 25 Little Caesars, Sports Clips and Oxi Fresh franchises. “Oxi Fresh’s rapid growth is due to both the result of providing a fantastic cleaning system and the company’s continued commitment to ensure the success of its franchise owners – offering a perfect carpet cleaning franchise opportunity.”

For more information about Oxi Fresh’s franchise opportunity, visit www.oxifreshfranchise.com.

AT A GLANCE

Name of Franchise: Oxi Fresh Carpet Cleaning

Established: 2006

Number of franchised outlets: 320

Location of units: U.S. and Canada

Investment range: $45,000 – $60,000

Minimum required capital: $35,900

URL: www.oxifresh.com

Contact: Kris Antolak, Vice President kris@oxifresh.com 720-963-6193

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