GF podcast: Dr. Sc. Ljiljana Kukec of the Croatian Franchise Association | Global Franchise
Global Franchise
Logged out article
GF podcast: Dr. Sc. Ljiljana Kukec of the Croatian Franchise Association

Master Franchising

GF podcast: Dr. Sc. Ljiljana Kukec of the Croatian Franchise Association

The president of the Association explains why Croatia should be your next international market

The president of the Association explains why Croatia should be your next international market.

When brands look to enter the European franchise market, they often turn to the likes of the U.K., Germany, or France as first points of contact. However, while these regions are undoubtedly good choices, it would be a mistake to miss out on a potential goldmine of opportunity: Croatia.

With 85 per cent foreign franchise brands, this country’s franchising industry is no stranger to international investment. And with a prestigious Association in place since 2002, the Croatian business community is well versed on all things franchising.

On this episode, we speak with Doctor of Sciences Ljiljana Kukec, PhD, president of the Croatian Franchise Association, about why Croatia remains an exciting emerging market for international investment, and how franchisors should tackle that all important initial market entry.

To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.

Listen to our chat with Ljiljana on the Global Franchise Podcast on Apple Podcasts, Spotify or Google Podcasts

Start making informed business decisions. Join Global Franchise Pro for free today.

Latest trends and investment opportunities

Unlimited access to industry news and insight

Exclusive market reports and expert interviews