Xponential Fitness, the franchisor of boutique fitness brands, has announced the signing of a master franchise deal in Mexico with Grupo ITISA. The deal will allow the master franchisee to open 60 studios across three brands, StretchLab, Rumble and AKT over the next 10 years.
Grupo ITISA is one of Mexico’s largest infrastructure companies, and is already involved in franchising with the Danish furniture brand Bo Concept and Chuck E. Cheese.
“Mexico is the third-largest country in the Americas in terms of number of fitness facilities and now is an outstanding time for Xponential Fitness to enter that market,” said John Kersh, chief international development officer for Xponential Fitness.
“We are excited to partner with Grupo ITISA and are confident that Danny Arditti and his exceptional team are the right people to develop the Xponential brands across the country.”
Danny Arditti is the brand director for GRUPO ITISA’s newly formed fitness and wellness unit and is responsible for leading, designing and implementing the business strategy for the growth of both existing and new successful concepts for the company.
“We feel privileged to bring Xponential’s world-class boutique fitness offerings to Mexico and look forward to diversifying our successful platform of high-end brands already present in Mexico,” said Arditti.
Xponential Fitness recently launched its app, Xponential+, read more here.