Europe is a continent deeply connected to the franchising model, with even the largest American brands being rivalled by domestic favorites from its many vibrant and affluent markets.
In this issue of the Global Franchise: Europe Special, we’re taking a detailed look at several of these regions, and exploring the ways in which brands can penetrate them with minimal stress and challenge.
Make sure to check out our interviews with leading professionals from Romania, France, Germany, Sweden, Finland, and the U.K. – each country with its own roadblocks to overcome, and nuances to learn. But what better teachers than the association heads from each region?
As well as these focused deep-dives, we’ve got insight from consultants and experts across Europe, delivering crucial intel to accompany your international expansion.
That means essentials when it comes to franchisee recruitment, as well as ways in which brands need to adapt the language of their offering to suit new markets.