In this edition of the Global Franchise: WIRE, we’re shining a spotlight on the up-and-comers. Everybody has heard of the likes of McDonald’s or Anytime Fitness, but what the masses may not know is that brand-new franchise brands are founded each and every year – and in some cases, they’re doing what the big players are, just much better and more efficiently.
Take Dan Rowe’s insight article on page four, for example. He outlines five ways in which emerging brands are a “ticket to wealth” – with many of these reasons centering around the agility and maneuverability that simply can’t happen when you’re a large, bloated competitor. There are certainly benefits to scale, but sometimes, being the little guy doesn’t mean you have to come in second place.
In a similar vein, Dr. John P. Hayes’ piece from page 14 provides some tangible ways in which smaller, emerging brands can compete with established franchisors. The underdogs may not have the funds or networks of their larger competitors, but they can still prioritize elements such as franchisee satisfaction and technological integration.
From page 18, Dheeraj Gupta, founder and MD of India-based JUMBOKING Foods, shares the virtues of the franchise model. This is a piece that will prove invaluable to both newly-established franchisors and brands looking to travel down this path.
And all of this is centralized on our expansive listicle from page seven, counting down 10 of the most exciting emerging brands that you can invest in this year.