Unity Rd. has announced the signing of a multi-unit agreement to bring three locations to New Mexico. The dispensary brand has signed with local entrepreneur, Joe Hernandez and his business partner, who mark the 20th entrepreneurial group to join the franchise system, and the first in the state of New Mexico.
Hernandez brings 25 years of combined real estate and business management experience. He owns businesses in the fields of transportation, insurance and home service across three states. Hernandez and his partner have received approval from the city of Ruidoso to open a dispensary, and are still waiting for approval from an additional two cities.
“We have been looking to enter the cannabis space for the past few years but knew we first needed to find an experienced and knowledgeable partner to help us navigate licensing, operations and compliance,” said Hernandez.
“Unity Rd. is the first of its kind to help entrepreneurs like us enter a new cannabis market with a head start. Their proven systems, training and ongoing support is the perfect solution we need to navigate the delicate and complex industry.”
Adult-use cannabis was legalized in 2021 and the market for it will open later this year. New Mexico marks the state’s 10th brand it has entered into.
“Entrepreneurs like Joe and his partner see the value of cannabis, its benefits and the booming path the industry is headed,” said Andrew Bowden, CEO of Item 9 Labs Corp.
“With the rise in legalization across the country, we are making moves to keep dispensary ownership local, while providing support to owners through the backing of a national franchise system. Their entrepreneurial spirit and professional background will support Unity Rd.’s continued growth and our mission within New Mexico communities.”
Unity Rd. Offers a direct route for cannabis entrepreneurs who want to work in the industry, and the franchise brand’s team has a combined 200 years of experience in cannabis and franchising.
“Unity Rd. is the intersection where independent business ownership meets cannabis,” said Mike Weinberger, chief franchise officer at Unity Rd.
“We anticipate continued development of the Unity Rd. brand in New Mexico with like-minded entrepreneurs who are interested in entering the state at the start of its adult-use program.”