Interview: Joel Silverstein, East West Hospitality Group | Global Franchise
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Friday 22nd October, 2021

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Interview: Joel Silverstein, East West Hospitality Group

Interviews

Interview: Joel Silverstein, East West Hospitality Group

Equipped with 35 years of business experience in the Asia Pacific region, with names like KFC Japan and Yum!, Joel Silverstein has a focused insight into what makes the Indian market tick.

Equipped with 35 years of business experience in the Asia Pacific region, with names like KFC Japan and Yum!, Joel Silverstein has a focused insight into what makes the Indian market tick.

Why is it that international brands are finding it challenging to enter the Indian franchising market?

JS: India is an emerging market; its per capita spending is very low, so the businesses that tend to be scalable are low-price brands.

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